This July, from the 10th to the 14th, Novi Sad will host the renowned EXIT Festival, welcoming hundreds of thousands of visitors from around the globe. As a socially responsible company invested in culture and the arts, and focused on the youth, DDOR is the official insurance partner of the EXIT Festival.
DDOR’s activities this year as well emphasize traffic safety awareness under the slogan “Turning for the Good!” Visitors can enjoy various engaging activities in DDOR’s activation zone, in partnership with the Traffic Safety Agency, located near the Museum of Novi Sad after exiting the tunnel.
DDOR’s CEO, Francesco Masci, expressed his delight in DDOR being the official insurer of one of Europe’s most prestigious festivals. This collaboration offers visitors the chance to enjoy top-tier entertainment while learning about traffic safety.
With support from the Traffic Safety Agency, attendees can experience a vehicle rollover simulator to understand the importance of seatbelts and a special simulator that demonstrates the effects of alcohol or drugs on perception and coordination. Participants can also take breathalyzer tests and receive rewards and important messages based on their results.
The acting director of the Traffic Safety Agency, Branko Stamatović, emphasized that traffic accidents are mostly caused by irresponsible behavior on the roads. Therefore, the Agency aims to use its activities at festivals to draw attention to responsible behavior among all road users, particularly the youth, given that traffic accidents are the leading cause of death among young people in Serbia.
For the second consecutive year DDOR, the Traffic Safety Agency, the Ministry of Internal Affairs – Traffic Police Administration, and the Traffic Safety Coordination Council of the City of Novi Sad are collaborating at this festival. This partnership facilitates the exchange of ideas, resources, and best practices to create a safe environment for everyone.
At the EXIT Festival, DDOR will once again highlight its commitment to youth and the importance of raising awareness about insurance and traffic safety. DDOR’s presence at the festival not only inspires and motivates but also sets high standards for fostering a fruitful future in arts and culture. The EXIT Festival thus becomes a hub of festival energy, top entertainment, and great music, promoting social responsibility and traffic safety, with DDOR, the Traffic Safety Agency, the Ministry of Internal Affairs – Traffic Police Administration, and the Traffic Safety Coordination Council of the City of Novi Sad.